Performance of Top 5 Digital Pacifier Games in New Zealand Q1 2025

In the first quarter of 2025, the digital pacifier games category in New Zealand saw notable performances from top applications on a unified platform, combining both iOS and Android data. This analysis is based on data from Sensor Tower, where more in-depth insights are available.

Candy Crush Saga by King showed a consistent weekly revenue, with a peak of approximately $53.7K in March. Downloads began at 2.9K at the start of the quarter but gradually declined to around 1.3K by the end. Weekly active users fluctuated, starting at 19.2K and ending with a slight increase to 16.5K.

PAW Patrol Rescue World from Budge Studios maintained a steady revenue, reaching about $557 in late February. Downloads varied, with an initial count of 569 dropping to 476 by the end of March. The app maintained a relatively stable active user base, averaging around 3.5K.

Toca Boca Jr experienced revenue fluctuations, peaking at $474 in early January before dropping to $240 by quarter's end. Downloads saw a significant decrease from 986 to 393, while active users also declined from 3.1K to 2.1K.

Hot Wheels Unlimited, another title from Budge Studios, had stable revenue with minor peaks, such as $358 in early February. Downloads remained relatively consistent, starting at 497 and ending at 313. Active users showed a downward trend, from 1.1K to 812.

Finally, Moshi Kids: Sleep, Relax, Play by Mind Candy Ltd exhibited a steady revenue trend, with a slight peak at $379 in late March. Downloads were minimal throughout the quarter, peaking at 83 in March. Active users remained low but stable, fluctuating around the 100 mark.

These insights highlight the diverse performance trends of leading digital pacifier games in New Zealand, offering a glimpse into their market dynamics during the first quarter of 2025.